The automotive industry is going through a challenging but exciting period: OEMs face lagging markets, excess industry capacity, and new competitors. At the same time, consumers want greater variety, more content, and better bargains in the cars they purchase. Additionally economic slowdown, globalisation, increasing price pressure on suppliers, environmental obligations and new challenges following the introduction of new European vehicle distribution legislation make having reliable and actionable market research information essential in making effective business decisions.

The high cost of developing new vehicles has driven a volatile market of buyouts and mergers in the car market, with varying results. Changing consumer needs have led to new sectors of the market such as SUVs and MPVs. Being able to predict what will happen tomorrow as well as keeping up with consumer needs today is increasingly important. The challenge for brand owners is to either adapt to meet the market’s needs or to stretch core brand values in to new vehicle segments.

Revelation Associates helps automotive manufacturers, their suppliers, and their distribution partners respond to these significant challenges. We do this by providing cutting-edge ideas that reach beyond the limits of traditional business models.

We know that in today’s competitive environment, OEMs, suppliers, and distribution partners need to look for increased synergies, process efficiencies, and opportunities for collaboration. They also need to weigh the threats and opportunities that arise from new technologies and emerging players as the industry becomes more global.

Revelation Associates offers a complete portfolio of market research solutions including communications and brand building, marketing mix (including pricing, promotion, quality and car clinics), satisfaction research and market analysis for all your research needs, be they global or local, customised or syndicated, quantitative or qualitative. Whether you are a vehicle manufacturer, component supplier, oil company or spare parts or repair specialist, our team of industry experts will be on hand to provide the insight you need to help you achieve your business objectives.

A selection of current automotive business issues: