Market Research Competitive Intelligence Forecasting & Modelling Consulting
  Market opportunity

Market segmentation

Employee satisfaction

Competitive intelligence

  

B-2-B survey for a leading software manufacturer

Business issues and objectives
 
- Study software buying habits of   small    and medium businesses   across 6    verticals

- Verticals included legal services,    physicians, veterinary, dentists,    limited eating places, full service    restaurants

- Complete 450 surveys

- Two dimensional quota   requirements
  Assistance provided
 
- Helped client finalize the   recruitment   and survey   questionnaire.

- Conducted voice based recruitment    and web based survey

- CATI services to program the    recruitment questionnaire

- Programming, hosting and   management of web based survey
  for   each vertical

- Survey coding and design of the
  data reporting files in SPSS

- Survey data coding and reporting   in SPSS