With over 50 years of collective, industry-based and professional service experience, Revelation Associates’ principals have developed, tested and perfected variety of data collection, analytical frameworks, tools and organisational approach to managing projects in the following areas:

	Strategic market research
	Competitive intelligence
	Forecasting & modelling
	Consulting & strategic advice
We are a ‘New Product Development’ full service market research firm assisting companies to unlock the full potential of their assets. This involves both emotional and rational strategic market research in key markets. Market research (MR) is a systematic collection, analysis, and reporting of data about the market and its preferences, opinions, trends, and plans. Market research is a useful tool in corporate decision making. Market research covers both tactical and strategic issues that can help your organisation. A successful MR project will help achieve the following for your company: Understand a market's size and structure     Profile customers and explore their motivations. Our analysis of customer data can establish more facts about your audiences to enable better targeting     Understanding what is important to your target groups through discussions or surveys. This means you can concentrate your efforts for maximum impact     Define perceptions of the company and its brand values.     Using qualitative and quantitative research we can help you understand how your company or brand is seen by your target audiences in comparison with competitors     Advise marketing and naming issues for the new product     Establish staff motivations and satisfaction. External handling of such projects adds objectivity and staff are more willing to open up     Examine communication strategies and the tone and content of messages     Test reactions to your marketing material design or planned advertising campaign in focus groups or let us explore views of your website by observing and interviewing users     Benchmark performance against competitors; by interrogating published statistics we can give an insight into comparative company trends to inform planning     Examine customer satisfaction across a range of goods and services