Market segmentation regarding new consumer entertainment services
Business issues and objectives
- To gain a comprehensive understanding of the potential demand for a new line of entertainment services to be provided on mobile devices and over the internet
- Research was conducted internationally in the following countries
UK
Germany
France
Japan
India
Brazil
China (2 geographic locations within China)
Assistance provided
- Qualitative research with consumers in each market
- Reporting and analysis on a global and individual market level
